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Partnering with Moov Togo’s Flooz service, which has 1.15 million subscribers in a country of nearly eight million inhabitants, will enable Ecobank to maximize revenues by conquering this small non-negligible market in terms of financial potential, where it is headquartered. Ecobank may even extend this partnership to other African subsidiaries of Moov that are Benin, Côte d'Ivoire, Gabon, Niger and the Central African Republic where the Pan-African bank operates.

For Moov Togo, the partnership with Ecobank will allow the telecom company to increase its presence in the Mobile Money market, in which it has been competing since last June with Togocel that launched its Tmoney product in the market. Soumaila Coulibaly, Moov Togo marketing director, stressed that "by making the Flooz services available to all our customers fairly and this on all the territory (...) Our ambition is to create an ecosystem conducive to the use of Flooz on the market, through transfer payments services".

Source: adapted from the article “Ecobank se renforce dans le Mobile Banking en Afrique en s’associant à Flooz de Moov Togo ”, Ecofin www.agenceecofin.com